About us

X&E is a brand dedicated to creating high quality kitchen appliances. Our philosophy is to provide high quality, reliable and affordable kitchen appliances for everyone. We believe that high quality kitchen appliances should not just be the privilege of the rich, but should be easily accessible to everyone.

The X&E brand name comes from the energy of the unknown, which represents our spirit of innovation and exploration as we continue to experiment with innovative designs and technologies to bring a better experience to our users. Our design team constantly pursues the balance of fashion and practicality, thus creating beautiful looking and powerful electrical products.

We understand the importance of the quality of our appliances, so we take strict control of every detail and use only the best materials and workmanship to ensure that each product is built to last. We hope that our appliances will not only be your kitchen assistant, but also your best friend in life.

Our vision is to become the world's leading kitchen appliance brand and provide users with the best kitchen appliance products and services. We will keep working hard to bring more surprises and convenience to our users, because we are convinced that a good electrical product is not only a tool, but also a symbol of lifestyle.